The most used hashtags on Instagram in 2018

With good updates and millions of active users a day, the app sees the entry of hundreds of thousands of daily publications, a large number of them with hashtags or tags.

Thanks to these labels, a publication may have a little more scope, from there to being more and more used by users. But among the whole range of hashtags used, here we can see the most used worldwide.

These are the most commonly used hashtags in Instagram throughout 2018
• #love, with 1.027 billion
• #happy, with 427 million
• #cute, with 418 million
• #beautiful, with 364 million
• #followme, with 392 million
• #me, with 348 million
• #art, with 344 million
• #selfie, with 337.1 million
• #friends, with 307 million
• #nature, with 303 million
• #style, with 285 million
• #smile, with 267, 5 million
• #travel, with 266 million
• #food, with 264.3 million
• #family, with 254 million
• #igers, with 225 million
• #beauty, with 224.7 million
• #life, with 221.6 million
• #nofilter, with 219 million
• #music, with 184 million
• #sun, with 182 million
• #beach, with 177 million
• #dog, with 167.8 million
• #sky, with 165 million
• #makeup, with 164 million
• #bestoftheda, with 163 million
• #foodporn, with 153 million
• #hair, with 146 million
• #model, with 142 million
• #cat, with 139.2 million
• #baby, with 127 million
• #party, with 126 million
• #design, with 124 million
• #lol 120, with millions
• #funny, with 118 million
• #flowers, with 112 million
• #night 111, with millions
• #wedding, with 108 million
• #hot, with 107 million
• #TFlers (#tagsforlikes fans), with 106.7 million

As in previous years, the labels of #love, #beautiful and #happy are still located on top. On the other hand, the hashtag #fortnite has been one of the biggest growth and scope has to obtain more than 6.8 million of labels.

However, although the hashtags have a great relevance in Instagram, they are being used in less quantity in each publication, which means that users are taking care of each label that accompanies the photo or video. Let’s hope it continues the same way in 2019.

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