Nokia will again be in the landscape of the mobile market without leaving Finland. The last may announced that a new company acquired the exclusive use of the Nokia mark for 10 years, and the launch of HMD Global Oy is now official, coming to the market as the new home of mobile Nokia.
The announcement is made in an official statement in which detailed that the first set of smart phones will be released in the first half of 2017. That Yes, although we talk about a new company and another name, the Nokia mark persists and will be that we will see in the mobile.
Like the Phoenix, but to fly longer and higher
As stated already when you announced the formation and acquisition by HMD, the new company will have the exclusive use of the mark Nokia in mobile and tablets in the world to a period of 10 years from the present. Thus, Nokia happens to be under the hand of another company after being acquired by Microsoft in 2013 for $7,200 million and it sold it to Global HMD and FIH Mobile, this latest editorial to Foxconn by 350 million dollars and transferring 4,500 employees.
But what is a HMD and what paints in the mobile market? Company is very recent wedge and does not travel as we know that, but its CEO, Arto Nummela, was head of Asia, Middle East and Africa at Microsoft Mobile devices. Also, features among others Florian Seiche, Vice President of sales and marketing of Microsoft Mobile in Europe and former Nokia and HTC, so somehow there is some implied experience.
HMD has with former employees of Microsoft, Nokia and HTC and associations of weight in the market such as that before mentioned, FIH Mobile, and Google
In addition, account with associations of weight within the market such as the before mentioned, FIH Mobile, and Google, which is the operating system which will leaving behind Windows Mobile and even more from Symbian. The strategy of HMD is therefore advantage that Nokia is still an iconic brand to achieve that this time be a revival more potent. In fact the CEO made reference in the statement to the historical design and quality of Nokia.
We see this as a great opportunity for rescue of quality and design that the Nokia brand has been known always.
Will we see something already at the next CES? Moment in HMD have not spoken of concrete dates, only in that the first announcement will happen in the first half of 2017, but there is no release without previous rumors and Nokia is no exception. In recent months spoken of a “Nokia D1C”, tablet or smart phone device, and it was already said that they would be preparing between three or four devices in addition to this (two that come with the Snapdragon SoC 820 and a possible fourth smart phone or tablet).
What we do know is that HMD will have its stand in the next edition of the Mobile World Congress. We will see what and when is presented at the end, desire not missing us.